Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, and later returning in 1999–2000. The country song "Don' Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.

Regardless, Charmin Essentials earns its spot as our best value pick because of its affordability, comfort, and sturdiness.

"Please don't squeeze the Charmin," words that helped propel the Procter & Gamble toilet paper brand to the top of the heap in 1969.

Charmin Ultra Soft is our softest toilet paper ever so it is harder than ever to resist! It is 2X more absorbent so you can use less than the leading bargain brand.

Ever wondered where the name Charmin came from? An employee at the Hoberg Paper Company in Green Bay, Wisconsin, once described their toilet paper as “charming” and boom just like that Charmin was born. The design reflected feminine fashions of the time. Charmin's always been known to be soft like a baby's bottom.

Soft and Absorbent Bathroom Tissue Enjoy the Go™ with Charmin Ultra Soft toilet paper and its unique comfort cushioning pattern. This paper is 75% more absorbent than leading bargain brands. It's gentle enough for people with allergies, and it won't chafe or irritate your sensitive skin.

Growing global demand, particularly in China, and tight supply have pushed up prices, said Arnaud Franco, a senior analyst at the Pulp and Paper Products Council.

An uptight Mr. Whipple works in a grocery store. He spies on the lady shoppers surrounding the Charmin toilet paper display. He scolds them by saying the immortal words “Don't squeeze the Charmin!” When they leave he cannot resist squeezing the Charmin himself.

Ladies you can't squeeze the Charmin. But this isn't Charmin mr. Whipple this is new Charmin. Even more squeezably soft but you can see feel and hear the difference see the bigger pasta salted.

Is Charmin made from renewable material? Our paper products are made of a pulp blend that includes sustainably-sourced, fast-growing renewable fibers. 100% of our virgin fibers come from sources that have been 3rd party certified to ensure they adhere to responsible sourcing principles and criteria.

Ultimately, Charmin still sends trees from invaluable forests like the boreal to an ignoble fate in our bathrooms, perpetuating a highly destructive, dangerous tree-to-toilet pipeline.

22 Carat Gold Toilet Paper Roll is the Most Expensive Disposable Item. If you have money to burn, why not wipe your bum with it instead? This unbelievable 22 carat gold toilet paper roll provides you with a means to quickly waste a great deal of wealth -- but then, that's a measure of status.