What the Capella University FlexPath TV commercial - Smart Education: Scary Movies is about.

Capella University is a well-known online institution that offers a flexible approach to education through its unique FlexPath program. The university recently launched a new TV commercial that highlights the benefits of this program, titled 'Smart Education: Scary Movies.'

The TV spot features a young woman sitting alone in a dark room, watching a scary movie on her laptop. The tension builds as spooky music plays in the background, and she jumps in fear at the sudden appearance of a ghostly figure on the screen. However, instead of running away or hiding under a blanket, the woman confidently takes control of the situation by pausing the movie and switching to her online coursework on the FlexPath program.

As the camera zooms in on the laptop screen, viewers can see the woman's course materials open on the browser. The commercial then highlights some of the key benefits of Capella University's FlexPath program, including the ability to learn at your own pace, the freedom to start and stop courses whenever you want, and the ability to pay for courses as you complete them.

Overall, the 'Smart Education: Scary Movies' TV spot effectively communicates the benefits of the FlexPath program in a creative and engaging way. It emphasizes the flexibility and convenience that Capella University offers to its students, providing an accessible and smart approach to education.

Capella University FlexPath TV commercial - Smart Education: Scary Movies produced for Capella University was first shown on television on January 27, 2021.