What the Audi A3 TV commercial - MMI Touch is about.

Title: Audi A3 TV Spot: 'MMI Touch' Featuring David Chang

Introduction:In this dynamic TV spot, Audi A3 showcases its cutting-edge technology known as MMI Touch, with the help of renowned chef David Chang. With its sleek design and innovation, Audi A3 takes viewers on a captivating journey into the world of culinary exploration, blending the realms of luxury automobiles and gastronomy.

Body:The commercial opens on a bustling city street, illuminated by the captivating glow of neon signs. As the camera pans across the vibrant backdrop, we catch a glimpse of chef David Chang, walking with purpose towards an Audi A3 parked nearby. His presence creates an air of excitement and anticipation.

The luxurious interior of the Audi A3 is showcased, featuring the MMI Touch system. The MMI Touch, a multifunctional display, takes center stage as Chang sits behind the wheel, showcasing the ease and convenience of this futuristic technology.

As Chang engages with the MMI Touch display, we witness his journey unfold. The screen lights up with vibrant imagery of diverse ingredients, exotic spices, and mouthwatering dishes – a tantalizing glimpse into the world of culinary creativity. The MMI Touch allows Chang to effortlessly navigate through a world of flavors and textures, effortlessly creating his unique culinary masterpieces.

With a simple touch, Chang accesses recipe libraries, suggests ingredient pairings, and learns about new cooking techniques. The MMI Touch becomes an integral tool in his creative process, seamlessly merging the culinary and automotive realms. The commercial showcases how Audi A3 enables its driver to stay connected and inspired, no matter where they are.

The camera then pans out, capturing the Audi A3 elegantly navigating through a bustling cityscape. The elegant curves and clean lines of the vehicle complement the exhilarating landscapes of the urban environment. As the commercial draws to a close, Chang is seen preparing a sumptuous dish in a sleek, modern kitchen. The visuals fade into the Audi A3 logo, accompanied by the tagline: "Audi A3 – Redefining Luxury and Innovation."

Conclusion:The Audi A3 TV Spot, 'MMI Touch' featuring David Chang, signifies the perfect marriage of innovation, technology, and culinary artistry. This captivating commercial showcases the seamless integration of the MMI Touch system, enabling renowned chef David Chang to explore new realms of culinary excellence. The Audi A3 emerges as a symbol of sophistication and adventure, redefining luxury and innovation in the automotive industry. This TV spot leaves viewers inspired and captivated by the possibilities that emerge when technology and creativity intertwine in perfect harmony.

Audi A3 TV commercial - MMI Touch produced for Audi was first shown on television on March 16, 2014.