What the Samsung Milk Music TV commercial - ADD52 is about.

Samsung Milk Music TV Spot 'ADD52' Featuring Russell Simmons

In a bustling city skyline, vibrant and alive with energy, Samsung brings to life the power of music and the creative spirit in its TV spot 'ADD52' featuring the legendary Russell Simmons.

The TV spot opens with a panoramic view of a dynamic cityscape at night, lights flickering and pulsating like the rhythm of a heartbeat. The camera zooms in on a young man immersed in the music, headphones on, lost in his own world. As the beat drops, the scene transitions to the young man's bedroom, where he is flipping through vinyl records, searching for inspiration.

With a swipe of his finger on his Samsung phone, he launches Samsung Milk Music, a revolutionary music streaming service that offers a curated and diverse selection of tracks. The visual effects come to life, depicting an explosion of musical notes and colors, representing the boundless possibilities of creativity and self-expression.

As the music plays, the TV spot showcases an array of talented artists and musicians discovering their own unique sounds. From underground clubs and street performances to recording sessions in state-of-the-art studios, the ad captures the essence of music as a universal language that transcends boundaries.

Russell Simmons, a pioneer in the music industry, makes a charismatic appearance, adding an extra layer of authenticity and credibility to the ad. With his wise words and infectious passion for music, he encourages aspiring artists to unleash their creativity and break through conventional barriers.

As the TV spot reaches its climax, the screen splits into multiple frames, each featuring different artists in diverse music genres. The montage highlights the variety and richness Samsung Milk Music has to offer, appealing to music lovers of all tastes and preferences.

The ad concludes with the young man from the beginning now on a rooftop, overlooking the city, a sense of accomplishment and fulfillment in his eyes. Inspired by the music and the limitless possibilities it holds, he holds up his Samsung device to capture the moment, symbolizing how technology and music can work together to elevate our experiences.

Overall, Samsung's Milk Music TV spot 'ADD52' featuring Russell Simmons is a visually stunning and inspiring journey that celebrates the power of music to unite and ignite our spirits. Through its innovative platform, Samsung invites users to embrace their creative sides and discover the incredible world of music that awaits them.

Samsung Milk Music TV commercial - ADD52 produced for Samsung Mobile was first shown on television on July 23, 2014.