What the Go Daddy TV commercial - The Florist is about.

In this particular Go Daddy TV spot, Jean-Claude Van Damme stars as a florist who is unhappy with the state of his business. His problem is that his website is outdated and difficult to use, making it tough for potential customers to know the range of services he provides. That all changes once he uses the services of Go Daddy, which enables him to create an updated website that allows him to showcase his stunning floral arrangements and efficiently manage his orders.

The advertisement is a playful take on the idea that businesses need to have an online presence if they are to thrive in today's world. To highlight this importance, the spot takes a humorous approach in which the iconic action star shows off his sensitive side, explaining how Go Daddy's website building tools have transformed his business. The narrative clearly emphasizes the ease of use and practical value Go Daddy's services provide, effectively targeting small businesses that are struggling to keep up with the fast-paced digital world.

The advertisement is well-crafted, and Van Damme's appearance is memorable, giving the spot an added boost of star appeal. It is a fun way to highlight the importance of having a professional digital presence and the benefits one can reap from using Go Daddy's user-friendly tools.

Go Daddy TV commercial - The Florist produced for GoDaddy was first shown on television on September 16, 2013.