Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, and later returning in 1999–2000. The country song "Don' Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.

A family of bears with red, blue and tan fur that love potty training and not leaving little pieces behind. Their names are Leonard, Dylan, Amy, Bill and Molly.

"Please don't squeeze the Charmin," words that helped propel the Procter & Gamble toilet paper brand to the top of the heap in 1969.

Charmin Ultra Strong Get sparkly clean with Charmin Ultra Strong. It's 4X stronger when wet* and has a diamond weave texture. It's woven like a washcloth and it holds up when you wipe. It even cleans better so you can use less* and go longer without changing the roll**.

The double-ply roll from Charmin combines solid durability with unparalleled comfort. Although the Ultra Strong roll from Charmin is more heavy duty, extended use made it clear that the supreme comfort of the Ultra Soft is more important.

Soft and Absorbent Bathroom Tissue Enjoy the Go™ with Charmin Ultra Soft toilet paper and its unique comfort cushioning pattern. This paper is 75% more absorbent than leading bargain brands. It's gentle enough for people with allergies, and it won't chafe or irritate your sensitive skin.

Charmin's mission is to help people have a great bathroom experience. But there are so many pain points standing between you and a great poop that go beyond toilet paper. So we created a series of inventions and useful products designed to help you Enjoy the Go.

Growing global demand, particularly in China, and tight supply have pushed up prices, said Arnaud Franco, a senior analyst at the Pulp and Paper Products Council.

An uptight Mr. Whipple works in a grocery store. He spies on the lady shoppers surrounding the Charmin toilet paper display. He scolds them by saying the immortal words “Don't squeeze the Charmin!” When they leave he cannot resist squeezing the Charmin himself.

1928 The Hoberg Paper Company invented Charmin toilet paper in 1928. It quickly became a necessity for everyone instead of a luxury item reserved only for the very wealthy. They eventually changed the name to Charmin Paper Company in 1950 and were later acquired by Procter & Gamble in 1957.

Charmin Ultra Strong has a diamond weave texture and just cleans better than the leading bargain brand, so you can be Charmin clean and proud of it. When you buy Charmin Ultra Strong Mega Roll toilet paper, you get a big, long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls**.

First and foremost, Charmin identified two overarching segments – urban millennials and aging consumers who live alone. They realized that both of these target markets shared a common need for toilet paper as well as a problem… limited storage.