The couple in the “Extra Gum: The Story of Sarah & Juan” commercial is played by actors Alyssa Milano and Antonio Sabato Jr. They beautifully portray the journey of a couple's relationship through the years, using Extra gum as a symbol of their love and connection.

FRESHEN UP, FLAVOUR UP.

We see a businessman standing in a lift, see him pop a Wrigley's Extra, and then see him leaving the lift and break into a gleeful dance to Carly Rae Jepsen's “Call Me Maybe”. The idea that the right treat can spark joy and bring out the inner you is something of a trope in FMCG advertising.

Carly Rae Jepsen's While chewing Orbit Peppermint Gum, a man begins dancing in the elevator to Carly Rae Jepsen's song "Call Me Maybe." His enthusiastic dance moves around the office building surprise his colleagues. None have been identified for this spot. Have questions about this ad or our catalog? Check out our FAQ Page.

In the United States, European settlers picked up the habit of chewing spruce from Native Americans as far back as the 1600s. But it wasn't until 1848 that a New Englander named John B. Curtis started selling it commercially. His Maine Pure Spruce Gum, and its natural spruce taste, became enormously popular.

Wrigley In 1984 Wrigley introduced EXTRA, its first sugar-free gum, to the U.S. market. Within five years, it became the #1 selling brand of its kind. Both then and now, EXTRA is recognized for its incredible, long-lasting flavor.

In 1984 Wrigley introduced EXTRA, its first sugar-free gum, to the U.S. market. Within five years, it became the #1 selling brand of its kind. Both then and now, EXTRA is recognized for its incredible, long-lasting flavor.

WHY DO DENTISTS RECOMMEND CHEWING EXTRA AFTER EATING AND DRINKING? Chewing sugar-free gum for 20 minutes after drinking or eating stimulates the production of saliva, which acts as our body's own natural tooth protection. It works in 3 ways: Restores the pH balance in your mouth, neutralising plaque acids.

Finding things to poke fun at in the middle of a pandemic is no small task, but in the last 12 months we've seen brands and ad agencies rise to the challenge admirably.

Director Hanna Maria Heidrich, Energy BBDO and Mars Wrigley pick guilty pleasure track 'Call Me Maybe' by Carly Rae Jepsen for the campaign.

INGREDIENTS: Sorbitol, Gum Base, Glycerol, Natural And Artificial Flavors; Less Than 2% Of: Hydrogenated Starch Hydrolysate, Aspartame, Mannitol, Acesulfame K, Soy Lecithin, Xylitol, Bht (To Maintain Freshness).

Space Song - song and lyrics by Beach House | Spotify.