What the 1-800 Contacts TV commercial - The Real Tragedy is about.

In the 1-800 Contacts TV spot titled 'The Real Tragedy', the ad opens on a dark stage with a single spotlight illuminating an actor giving a dramatic monologue. The actor laments the tragedy of people being stuck wearing glasses instead of contact lenses, unable to fully experience the world around them.

As he talks about the discomfort and inconvenience of glasses, images of people struggling with glasses are shown on screen. A man fumbles with his glasses during a basketball game, a woman struggles to read a menu in dim lighting, and a young girl is constantly adjusting her glasses during a dance recital.

The monologue continues with the actor asking viewers to imagine a world where people are free to experience everything without the burden of glasses. Enter 1-800 Contacts, the solution to the real tragedy of glasses. The ad ends with the actor confidently proclaiming that with 1-800 Contacts, anyone can enjoy the freedom of wearing contact lenses and fully experience the world around them.

Overall, the spot cleverly utilizes dramatic storytelling to appeal to the viewer's emotions while also highlighting the practical benefits of using 1-800 Contacts. It effectively communicates the message that glasses can be limiting and that wearing contact lenses is the solution to the real tragedy of not being able to fully experience life.

1-800 Contacts TV commercial - The Real Tragedy produced for 1-800 Contacts was first shown on television on January 13, 2015.