Hennessy V.S., the world-famous cognac brand, released a new TV spot titled "Major Taylor" in 2023. The spot focuses on the life and legacy of Marshall "Major" Taylor, an African-American cyclist who became a world champion at the turn of the 20th century.
The spot opens with a scene of Major Taylor racing through the streets, with a voiceover explaining how he became the first black world champion in cycling history. It then transitions to shots of the cyclist's childhood, where he faced segregation and racial prejudice, and his early days in racing, where he had to compete against riders who were openly racist towards him.
As the ad progresses, we see the difficulties Major Taylor faced on his path to glory, including limited access to proper equipment and support, and how he persevered in the face of adversity, becoming a hero to millions through his incredible achievements.
The spot ends with the message, "Never stop, never settle," which encapsulates the spirit and determination of Major Taylor and the brand's ethos. The ad successfully showcases the values of perseverance, ambition, and determination, all of which are synonymous with the Hennessy brand.
In conclusion, the Hennessy V.S. TV spot, "Major Taylor," is a powerful and inspiring tribute to the legendary cyclist, who overcame numerous obstacles to become a true champion. The spot captures the essence of the Hennessy brand and showcases its commitment to excellence and determination.
Hennessy V.S TV commercial - Major Taylor produced for Hennessy was first shown on television on February 3, 2019.
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