What the Patron Tequila TV commercial - Made by Hand: Reposado and Añejo is about.

In Patron Tequila's captivating television spot titled 'Made by Hand: Reposado and Añejo,' the brand takes viewers on a sensory journey that celebrates the craftsmanship behind its revered Reposado and Añejo tequilas. This visually stunning ad is beautifully accompanied by the energetic and engaging sounds of the song "Ohana Bam" which perfectly complement the vibrant scenes unfolding before our eyes.

The commercial begins with an aerial view of breathtaking agave fields spanning as far as the eye can see. Each plant is meticulously nurtured and hand-selected, a testament to the meticulous attention to detail that goes into crafting each bottle of Patron Tequila. As the camera zooms in, we witness expert jimadores, the skilled laborers who hand-harvest the agave, diligently hacking away the spiky leaves to expose the heart of the plant, known as the piña. This raw material is the very essence of Patron's exceptional tequila.

Next, the scene transitions to a traditional stone oven, where the agave piñas are slowly roasted. The heat transforms them into caramelized treasures, releasing the rich and complex flavors that will define each bottle of Reposado and Añejo tequila. The commercial cleverly captures the essence of the tequila-making process, highlighting the vital role that time and patience play in producing these premium spirits.

Once the agave has been roasted to perfection, the ad takes us into the distillery, where skilled craftsmen meticulously extract the sweet juice from the agave. This carefully obtained liquid is then fermented and distilled, further refining the flavors that will be delicately captured within each bottle of Reposado and Añejo tequila. The attention to detail and commitment to excellence are palpable, underscoring the brand's unwavering dedication to producing the finest tequila.

The commercial concludes with captivating shots of a barrel-filled aging room, where the Reposado and Añejo tequilas mature patiently over time. The art of aging is showcased as the camera pans across the rows of wooden casks, their oak staves imparting rich flavors and exquisite character to the spirits. The final shot centers on a masterful bartender, carefully pouring a glass of the expertly aged Reposado or Añejo, inviting viewers to indulge and savor the fruits of Patron's labor.

Throughout the television spot, the dynamic and energizing track by Ohana Bam serves as the perfect backdrop, enveloping viewers in the atmosphere of excitement and anticipation. The empowering lyrics and infectious rhythm propel the narrative forward, reflecting the passion and dedication that goes into the creation of each bottle of Patron Tequila.

In summary, Patron Tequila's TV spot, 'Made by Hand: Reposado and Añejo,' is a celebration of craftsmanship and dedication. Through stunning visuals and a captivating soundtrack, the ad takes viewers on a journey that highlights the painstaking process of creating Patron Tequila's exceptional Reposado and Añejo variants. It serves as a reminder that the true art of tequila-making lies in the hands of skilled artisans who pour their heart and soul into each bottle.

Patron Tequila TV commercial - Made by Hand: Reposado and Añejo produced for Patron Spirits Company was first shown on television on September 26, 2021.