What the GEICO TV commercial - TLC: Say Yes to the Dress is about.

GEICO TV Spot, 'TLC: Say Yes to the Dress'

[Opening shot]

The camera pans across a luxurious bridal boutique, filled with racks of elegant wedding gowns and excited brides-to-be. Soft music plays in the background, adding an air of anticipation.

[Voiceover]

Narrator: "In a world where finding the perfect wedding dress can be overwhelming..."

[Cut to a nervous bride]

We see a close-up shot of a young bride, nervously flipping through bridal magazines and scrolling through her phone, searching for the ideal dress.

[Voiceover]

Narrator: "One bride is about to get some unexpected help."

[Enter the GEICO Gecko]

In a flash of green, the iconic GEICO Gecko appears on the bride's screen, surprising her with his cheery presence.

GEICO Gecko: "Hi there! Need a little help?"

[The bride looks bewildered but intrigued]

Bride: "Um, sure? Who are you?"

[The GEICO Gecko smiles]

GEICO Gecko: "I'm the GEICO Gecko, and I'm here to help you find the perfect dress."

[Cut to a montage of the GEICO Gecko helping the bride]

The GEICO Gecko guides the bride through various dress options, providing valuable tips and advice. He educates her about the latest wedding dress trends, explains the importance of choosing the right silhouette for her body type, and helps her navigate through the overwhelming choices.

[Voiceover]

Narrator: "From sweetheart necklines to ball gowns, the GEICO Gecko has seen it all."

[Cut to a funny moment]

In a playful moment, the GEICO Gecko tries on a wedding gown, twirling around in front of a mirror, eliciting laughs from the bride.

[Voiceover]

Narrator: "But that's not all he can do."

[Cut to a GEICO customer testimonial]

A smiling bride, standing in her dream dress, appears on the screen. She holds her phone and addresses the camera.

Bride: "Thanks to the GEICO Gecko, I said yes to the dress! And I also saved a ton of money on my car insurance! Double win!"

[Closing shot]

The camera pans out, revealing the GEICO Gecko and the bride standing side by side, both beaming with satisfaction.

[Voiceover]

Narrator: "GEICO. Helping you save money and say yes to all of life's biggest moments."

[Logo]

The iconic GEICO logo appears on the screen, accompanied by the familiar jingle.

[Music fades out]

[End of TV spot]

GEICO TV commercial - TLC: Say Yes to the Dress produced for GEICO was first shown on television on May 23, 2016.