What the General Electric TV commercial - Ideas Are Scary is about.

Title: General Electric TV Spot, 'Ideas Are Scary'

Introduction:The General Electric TV spot, titled 'Ideas Are Scary', captivates viewers with its thought-provoking narrative that challenges conventional beliefs about innovation and creativity. This powerful advertisement embodies the essence of General Electric's commitment to pushing boundaries and embracing daring ideas. It highlights the potential of individuals who dare to dream big and showcases how ideas, although initially intimidating, can lead to remarkable breakthroughs.

Synopsis:The TV spot begins with a dimly lit room, where a young entrepreneur sits alone, surrounded by a desk cluttered with sketches, blueprints, and various tools. The atmosphere is tense, hinting at the inner turmoil that accompanies the incubation of a novel idea.

A voiceover, delivered with a touch of mystery, whispers the phrase "Ideas are scary" as the camera pans across the room, capturing the entrepreneur's furrowed brow and contemplative gaze. This statement challenges conventional wisdom, prompting viewers to question their own perceptions and inviting them into an unconventional journey.

As the commercial progresses, scenes depicting the entrepreneur's creative process are interspersed with glimpses of General Electric's cutting-edge technologies and the impact they have on society. The visuals seamlessly merge the entrepreneur's imagination with the tangible results of his ideas, emphasizing the transformative power of innovation.

The narrative of the TV spot weaves together the story of the entrepreneur's struggles, setbacks, and moments of inspiration. It showcases the sheer audacity of individuals who are not afraid to challenge the norm and pursue ambitious ideas.

The spot culminates in a powerful moment, where the entrepreneur's idea materializes into a revolutionary product or concept. Surrounding this breakthrough moment, spectators witness the entrepreneur's unabashed joy and triumph, demonstrating the incredible possibilities that await those who dare to embrace their scariest ideas.

Conclusion:General Electric's TV spot, aptly titled 'Ideas Are Scary', embraces the notion that true innovation lies beyond the comfort zone. This captivating commercial encapsulates the essence of General Electric's dedication to pushing boundaries and highlights the transformative power of audacious thinking. It encourages viewers to challenge their preconceived notions about creativity and take the leap into the world of daring ideas. By portraying the journey of an entrepreneur and the exhilarating breakthroughs that can arise from embracing the unknown, General Electric inspires individuals to fearlessly pursue their own ideas, knowing that greatness often lies just beyond fear's boundaries.

General Electric TV commercial - Ideas Are Scary produced for General Electric was first shown on television on September 13, 2014.