What the First Book TV commercial - The Magic of Books is about.

First Book, a nonprofit organization dedicated to providing new books to children in need, recently released a new TV spot titled "The Magic of Books." The TV spot features the iconic actress and television personality, Whoopi Goldberg, reading passages from a children's book in a classroom filled with eager students.

The TV spot is aimed at promoting First Book's mission of providing children in low-income families with access to books and educational resources. The spot shows Goldberg interacting with the children as she reads, creating a warm and inviting environment where children can learn and grow.

Goldberg's passion for reading and education comes through in her narration. Her delivery is both animated and engaging, capturing the attention of the children in the classroom and effectively communicating the importance of literacy.

The TV spot ends with a call to action, encouraging viewers to visit First Book's website and participate in their mission to promote literacy and education for all children.

Overall, the First Book TV spot is a heartwarming and inspiring representation of the organization's commitment to providing children with the resources they need to succeed. Featuring the talents of an icon like Whoopi Goldberg, the spot effectively captures the magic of books and inspires viewers to get involved in this vital mission.

First Book TV commercial - The Magic of Books produced for First Book was first shown on television on January 12, 2021.