What the Lumosity TV commercial - Why I Play: Friends is about.

Lumosity is a platform that offers scientifically-designed brain training games that help improve cognitive skills such as attention, memory, and problem-solving. To promote the benefits of Lumosity, the platform has released numerous TV spots under the theme "Why I Play," each focusing on a different aspect of using the platform.

One of these TV spots is titled "Why I Play: Friends," which highlights the importance of social connections and how Lumosity can play a role in strengthening them. The commercial follows a group of friends in a park, playing Lumosity games on their phones and laughing together. As they solve puzzles and complete challenges, they cheer each other on and enjoy the benefits of the game together.

The main message of the commercial is that Lumosity is more than just a platform for brain training—it's a way to connect with others and improve your relationships. By playing Lumosity games with friends, you can strengthen your bond with them and have fun while doing it. The commercial ends with the tagline, "Lumosity. Challenge your brain. Connect with friends."

Overall, this TV spot is a creative and effective way to showcase the benefits of Lumosity beyond just cognitive improvement. It highlights the social and fun aspects of the platform, and encourages users to share their experience with others.

Lumosity TV commercial - Why I Play: Friends produced for Lumosity was first shown on television on June 16, 2013.