Developed with Stink Studios, 'Peloton. Anyone. Anywhere' is a short film that brings forward the brand's new fitness offerings for all ages, levels and walks of life. In the film, people of all ages, sizes and fitness levels work out wherever they are, be it at their home gyms or in their communities.

"Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by - and grateful for - the outpouring of support we've received from those who understand what we were trying to communicate."

Peloton makes a range of home exercise machines and equipment, including bikes and treadmills. It also offers apps that host online fitness classes.

Peloton is often credited with kick-starting the trend of connected fitness: streamed, on-demand home workouts that aim to replicate a traditional studio experience, including live group workouts, the ability to follow a favorite instructor, and a built-in community, but without the stress of scheduling and commuting.

Peloton Interactive was founded in January 2012. "Peloton" is a cycling term, meaning a large group of riders bunched together. The company raised $400,000 in seed money in February 2012 and another $3.5 million in December 2012. Peloton sold its first bike on Kickstarter in 2013 with an early bird price tag of $1,500.

Critics called the ad “privileged,” “sexist,” and “dystopian,” causing the brand's stock to take a tumble, as well as a $1 billion hit, during the holiday season. The Peloton Girl meme has spawned jokes on Saturday Night Live, a sequel commercial from Ryan Reynolds, and, of course, hilarious online memes.

In French, "peloton" literally means "ball," but it is most often used with the meaning "group." It's frequently used in the bicycling context, just as in English, but it can also refer to a group in a marathon or other sporting event.

Founded in 2012, Peloton rose to become fitness unicorn, or a startup valued at $1 billion, by selling exercise bikes with large internet-enabled touchscreens that played live broadcasts of fitness classes. It transformed into a true powerhouse during the pandemic as people looked for ways to exercise during lockdowns.

For some members, it's being able to ride at any time of the day. For others, a Peloton Bike is worth the cost when you have the convenience of a personal trainer right in your basement. And for some, it's the expense of multiple fitness classes replaced with one Peloton Membership that makes it worth the money.

The pandemic became a major boon for Peloton's business Suddenly stuck inside, people turned to at-home fitness and found connection in Peloton's streamed workout classes. The company's share price took off. By May 2020, Peloton reported a 66% increase in sales and a 94% increase in subscribers.

The family of a New York man claims he was killed by his Peloton bike just six months after buying it, according to a lawsuit filed in state court. The New Yorker was holding on to the bike to get up from the floor when it spun around and severed his carotid artery, killing him “instantly,” according to the lawsuit.

Peloton identified the flaw on its entry-level bike earlier this month. The defect involves the seat post - the part that attaches the saddle to the frame - on its original bike model, which costs $995. In certain circumstances, the post can break at the weld joint.