What the Betterment TV commercial - Moms New House is about.

Betterment is a financial investment company that provides low-cost, automated investment solutions. The company's latest TV spot, 'Mom's New House,' is a heartwarming advertisement that showcases the benefits of Betterment's investment solutions.

The commercial opens with a middle-aged woman driving to visit her mother. As she approaches the house, she sees a "For Sale" sign and learns that her mother is planning on downsizing. The woman is surprised but happy for her mother. Later in the commercial, the woman and her mother sit down and discuss the sale of the house. It becomes clear that the mother has been able to purchase a new, more desirable home using the profits from the sale of her previous house. This is largely due to the investment advice and support that she received from Betterment.

The advertisement highlights the benefits of using Betterment to make wise investment decisions. Thanks to the company's automated investment solutions, everyday individuals can make more informed, strategic investment decisions without needing expertise or guidance. In essence, Betterment aims to empower its customers to achieve financial success and fulfill their dreams.

Overall, 'Mom's New House' is an effective advertisement that succeeds in conveying the benefits of Betterment's investment services. It is a heartwarming commercial that taps into the emotions of viewers, inspiring them to take control of their financial future with Betterment's help.

Betterment TV commercial - Moms New House produced for Betterment was first shown on television on December 2, 2015.