Sign up to track 29 nationally aired TV ad campaigns for Dollar General. In the past 30 days, Dollar General has had 164 airings and earned an airing rank of #1,724 with a spend ranking of #2,388 as compared to all other advertisers.

Dollar General spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Dollar General last advertised a new product in September, 2022.

According to the data, A&E Group 17 minutes and 49 seconds of ad time per primetime hour on national TV, while Warner Media had 14 minutes and 32 seconds on average of ad time per primetime hour.

Our mission is simple - Serving Others. Every time we open our doors, we do so with that purpose-driven commitment in mind.

In its 2022 annual report, the company says its core customers are "low and fixed income households often underserved by other retailers." The typical customer picks up an average of eight items per trip for a total cost of $19.99, and tends to visit 32 times per year for an annual expense of $641, Numerator found.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

In 2021, life and entertainment was the industry with the highest TV advertising spending in the United States, reaching 10.1 billion U.S. dollars. Pharmaceutical and medical ranked second, with a spend of 5.6 billion, while food and beverage rounding out the top three with ad spend of 4.5 billion.

Convenient store formats, locations, and a broad selection of high-quality products at compelling values have driven Dollar General's substantial growth and financial success over the years. Dollar General is mindful that most of its customers are value-conscious, and many have low and/or fixed incomes.

dollar, originally, a silver coin that circulated in many European countries; in modern times, the name of the standard monetary unit in the United States, Canada, Australia, New Zealand, and other countries.

We deliver a smarter, easier shopping solution accessible to more consumers. Our goal is to provide our customers a better life and our employees opportunity and a great working environment. Dollar General stands for convenience, quality brands and low prices.

A target market is a specific group of potential customers who a business aims to reach with its products or services. This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.

Television advertising offers the advantage of reaching large audiences, engaging viewers through storytelling, and providing a popular leisure activity. It can complement other advertising channels and help build brand credibility.