Adam Driver In the campaign, Adam Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. As he follows that line of thinking down the rabbit hole, reality itself begins to unravel, triggering a singularity event.

In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million. 2019: $5.3 million.

The Best Super Bowl 2021 Commercials Ranked

• Oatly's WOW No Cow!
• Squarespace and Dolly Parton team up for 5 to 9.
• Last Year's Lemons from Bud Light.
• Reddit's interruption.
• T-Mobile's Adam Levine sets up Gwen Stefani and Blake Shelton.
• General Motors' No Way, Norway.
• Toyota tells Jessica Long's life story.

In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

Squarespace's "The Singularity" ad featured many (many) Adam Drivers.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

From commercials that aired during the Super Bowl, Tokyo Olympics, and everything in between, here's our list of the best commercials of 2021.

• Amazon: Alexa's Body.
• Apple: Fumble.
• Cheetos: It Wasn't Me.
• Dove: Reverse Selfie.
• Etsy: Give More Than A Gift – Bus Stop.
• Heinz: Draw Ketchup.
• HP: Parallel Lives.
• M&M'S: Come Together.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

They have to be high quality in production, and they have to make people laugh. But most of all, a successful Super Bowl ad must sell something. In the end, these commercials need to be successful in influencing people to go out and buy the product they're advertising. A good Super Bowl ad usually has a celebrity.