What the Avon TV commercial - This Is Boss Life is about.

Title: Avon TV Spot, 'This Is Boss Life'

Introduction:

Avon, one of the world's leading beauty and personal care brands, has captivated women around the globe for decades. The Avon TV spot titled 'This Is Boss Life' takes viewers on a journey into the empowering and exhilarating world of Avon representatives. This motivational advertisement showcases the remarkable stories of women who have embraced the Avon opportunity and transformed their lives. With a blend of inspiration and empowerment, this TV spot encourages women to take charge of their lives, achieve financial independence, and discover the beauty of being their own boss.

Body:

1. Opening scene - Captivating the audience: The TV spot begins with an enchanting scene that features a diverse group of confident women. Their radiant smiles and self-assured expressions embody the strength and determination that Avon embodies. This introductory visual effect immediately captures the viewer's attention, setting the stage for an extraordinary journey.

2. Narration - The power of being a boss: As the scene transitions, a resonant and empowering voiceover takes center stage. The narrator emphasizes the significance of women taking control of their lives and forging their own path. The script is carefully crafted to inspire and motivate women to unleash their potential and embrace the power of entrepreneurship.

3. Avon Representatives sharing their success stories: The spotlight then shines on several Avon representatives, each conveying their unique stories of triumph and personal growth. These women reflect a diverse range of backgrounds and experiences, illustrating that the Avon opportunity is accessible to women from all walks of life.

a) Story 1: Sarah - A single mother's journey to financial stability: Sarah, a single mother, shares her tale of resilience and determination. She once struggled to make ends meet, but Avon provided her with the opportunity to build a successful business, ensuring a brighter future for herself and her child.

b) Story 2: Emma - Breaking free from conventions: Emma, a young woman from a traditional family, discovered her true passion for entrepreneurship through Avon. By defying societal expectations and embracing her entrepreneurial spirit, Emma has transformed her life, proving that with Avon, one can break free from limitations and create their path to success.

4. Showcasing the Avon lifestyle: The TV spot then captures the essence of the Avon lifestyle. It showcases the luxurious products, inspiring beauty events, and glamorous global conventions where Avon representatives come together to celebrate their achievements. This segment brilliantly portrays the sense of community and belonging that Avon offers.

5. Closing scene - A call to action: The TV spot concludes with a compelling call to action, urging women to seize the opportunity and become Avon representatives. The screen displays Avon's website and contact information, inviting viewers to embark on their journey towards financial empowerment and personal growth.

Conclusion:

The Avon TV spot, 'This Is Boss Life', artfully captures the essence of the Avon brand and its empowering opportunities for women. By showcasing the success stories of real Avon representatives, it motivates women to embrace their entrepreneurial spirit, achieve financial independence, and become their own bosses. This infectious advertisement illustrates that Avon is more than just a beauty brand – it is a gateway to transformation and a testament to the strength and resilience of women worldwide.

Avon TV commercial - This Is Boss Life produced for Avon was first shown on television on October 6, 2016.