What the Pradaxa TV commercial - Fish is about.

The TV spot for Pradaxa, known as 'Fish,' is a compelling and thought-provoking advertisement that captures the viewer's attention through its use of powerful imagery and emotive storytelling. In the ad, a man is seen fishing in a tranquil stream, enjoying the peacefulness and freedom of nature. Suddenly, the tranquil setting is disrupted as the line snags a large, struggling fish. The struggle between the man and the fish is intense as the man tries to reel it in, but the fish is determined to break free.

This struggle between the man and the fish is symbolic of the struggle that many people face with blood clots and stroke. Pradaxa is presented as the answer to this struggle, as it is shown to offer a safe and effective alternative to traditional blood thinners. The advertisement is effective in highlighting the importance of having a reliable medication in the event of a blood clot or stroke.

Overall, the Pradaxa TV spot, 'Fish,' effectively combines stunning visuals with powerful storytelling to create a memorable and emotionally impactful advertisement that raises awareness about the importance of blood clot prevention.

Pradaxa TV commercial - Fish produced for Pradaxa was first shown on television on April 18, 2016.