What the Pradaxa TV commercial - Picnic is about.

The Pradaxa TV Spot, 'Picnic' is an advertisement that promotes the use of Pradaxa as a blood-thinning medication. The ad showcases a family having a picnic in a beautiful, sunny park. As the family enjoys their time together, the voiceover explains that while warfarin, a common blood-thinning medication, can cause dangerous bleeding in certain situations, Pradaxa has been proven to reduce major bleeding in patients with atrial fibrillation.

The ad also emphasizes the convenience of Pradaxa, as it doesn't require regular blood tests or dietary restrictions like other blood-thinning medications. A woman in the ad mentions that her mother no longer has to worry about what she eats or drinks, allowing her to enjoy life more fully.

Throughout the ad, the family continues to have a great time, playing games and enjoying each other's company. The message is clear - with Pradaxa, you can continue to live life to the fullest without having to worry about the damage caused by blood clots and strokes.

Overall, the Pradaxa TV Spot, 'Picnic' is a powerful advertisement that promotes the benefits of Pradaxa as a safe and effective alternative to other blood-thinning medications, allowing patients to enjoy their lives without worrying about the potential risks and complications of their medication.

Pradaxa TV commercial - Picnic produced for Pradaxa was first shown on television on July 17, 2012.