The World Mastercard TV Spot, 'First Big Trip' is a heartwarming commercial that features a young girl who is excited about embarking on her first big trip overseas with her family. The commercial starts with the girl, seemingly awestruck, standing in front of the departure gate at the airport, clutching her yellow travel bag, and staring wide-eyed at the enormous airplane parked outside.
As the girl and her family board the plane, the voiceover (presumably of the girl's mother) talks about how they have been saving up for this trip for years. Then, the music takes on a more upbeat tempo as the family enjoys their trip, taking in the sights, sounds, and cuisines of different countries. The little girl, in particular, gets caught up in the excitement of trying new things, and the viewers are treated to shots of her eating different foods, taking a dip in a swimming pool, and interacting with locals.
The final scene shows the family back at the airport, waiting for their flight home. The girl's mother pulls out her World Mastercard, and the narrator credits the credit card for making this trip possible. The girl looks up at her mother, a smile gracing her lips, and says, "Can we do it again, Mom?" to which her mother chuckles and replies, "We will."
This TV spot is an excellent example of how Mastercard paints itself as a global credit card that can help make people's world-travel dreams a reality. The commercial is uplifting, sentimental, and leaves viewers longing for their own travel experiences.
World Mastercard TV commercial - First Big Trip produced for Mastercard was first shown on television on May 18, 2016.
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