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What the Coors Light TV commercial - Ascent is about.

The Coors Light TV spot titled 'Ascent' is a visually stunning piece that follows a group of friends embarking on a hiking trip to the top of a snowy, mountainous range. The commercial opens with a shot of the friends starting their ascent, with the camera panning up to reveal the expansive mountain range they are climbing. The viewers are then treated to a series of breathtaking aerial shots of the group navigating their way through the snow and ice, all while carrying a pack of Coors Light cans.

As they make their way up to the summit, the friends encounter a series of challenges, such as traversing steep inclines and crossing chasms on rickety bridges. But the group perseveres, and eventually reaches the peak of the mountain, where they enjoy a refreshing and well-deserved can of Coors Light.

The spot is beautifully shot, featuring stunning shots of the mountain range, and showcases the Coors Light brand's commitment to adventure and outdoor exploration. The use of the beer cans as a companion on the group's journey serves to reinforce the brand's message of refreshment and enjoyment in rugged, outdoor settings.

Overall, the 'Ascent' Coors Light TV spot is a visually striking and emotionally evocative piece that drives home the message of the Coors Light brand: that its beer is the perfect complement to any outdoor adventure.

Coors Light TV commercial - Ascent produced for Coors Light was first shown on television on October 24, 2012.

Frequently Asked Questions about coors light tv spot, 'ascent'

Not only is Coors Light lager beer crafted with pure water, lager yeast, two-row barley malt and four different hop varieties, but it is cold lagered, cold filtered and cold packaged to deliver an unforgettable beer drinking experience.

Mahomes is starring in a new commercial for the company, which noted NFL players can't promote beer. That's why the beermaker introduced a Coors Light Bear, who pals around with the NFL's MVP in the advertisement. “When I'm on the golf course, I always need my Coors Light Bear,” Mahomes said in a news release.

We are Molson Coors Beverage Company. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands.

In 1959, Coors became the first American brewer to use an all-aluminum two-piece beverage can. Also in 1959, the company abandoned pasteurization and began to use sterile filtration to stabilize its beer.

Molson Coors Beverage Company will rebrand Coors Light to Coors from March 2021. The producer has also committed a multimillion-pound investment in the UK to drive ongoing growth in the premium 4% beer category.

Dive Brief:

  • Today, Molson Coors announced Happy Thursday, a line of spiked refresher beverages aimed at young drinkers.
  • The line will debut in March 2024 in four flavors: Strawberry, Pineapple Starfruit, Black Cherry and Mango Passionfruit.

Coors light is a popular American beer that is known for its smooth, refreshing taste. It is the 5th most sold beer brand and is brewed by Molson Coors. Coors Light has a 4.2% alcohol content and comes in both bottles and cans.

After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers.

American style light lager Coors Light Beer is an American style light lager. Crisp, clean and refreshing, this light beer has a 4.2% ABV. This light calorie beer has clean malt notes and low bitterness. Coors Light lager beer is cold lagered, cold filtered and cold packaged.

golden lager Coors Banquet beer, which was first brewed in 1873, is a refreshing golden lager with a more robust profile than its milder, Coors Light cousin.

Molson Coors Beverage Company We are Molson Coors Beverage Company. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands.

In the 1940s, the Coors Brewing Company introduced a beer called "Coors Light" that was lighter in body and calories.

Videos

Watch Coors Light TV Commercial, 'Ascent'

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Actors

Actors who starred in Coors Light TV Spot, 'Ascent'

Adam Saaid photo
B.J. Williams photo
Jamie Hill photo
Jeff Wiesen photo
Tom Taylorson photo
Advertisers

Advertisers of the Coors Light TV Spot, 'Ascent'

Coors Light TV commercial - Ascent
Coors Light

About Coors LightCoors Light is a brand of light-bodied beer produced by the Coors Brewing Company, a subsidiary of Molson Coors Brewing Company. The beer was first introduced in 1978, and is one of t...

Agenices

Agenices of the Coors Light TV Spot, 'Ascent'

Coors Light TV commercial - Ascent
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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