The Coors Light TV spot titled 'Ascent' is a visually stunning piece that follows a group of friends embarking on a hiking trip to the top of a snowy, mountainous range. The commercial opens with a shot of the friends starting their ascent, with the camera panning up to reveal the expansive mountain range they are climbing. The viewers are then treated to a series of breathtaking aerial shots of the group navigating their way through the snow and ice, all while carrying a pack of Coors Light cans.
As they make their way up to the summit, the friends encounter a series of challenges, such as traversing steep inclines and crossing chasms on rickety bridges. But the group perseveres, and eventually reaches the peak of the mountain, where they enjoy a refreshing and well-deserved can of Coors Light.
The spot is beautifully shot, featuring stunning shots of the mountain range, and showcases the Coors Light brand's commitment to adventure and outdoor exploration. The use of the beer cans as a companion on the group's journey serves to reinforce the brand's message of refreshment and enjoyment in rugged, outdoor settings.
Overall, the 'Ascent' Coors Light TV spot is a visually striking and emotionally evocative piece that drives home the message of the Coors Light brand: that its beer is the perfect complement to any outdoor adventure.
Coors Light TV commercial - Ascent produced for Coors Light was first shown on television on October 24, 2012.
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