What the Betterment TV commercial - Smarter Investing is about.

Betterment's TV spot titled 'Smarter Investing' is a promotional ad that highlights the advantages of using their investment platform. The ad emphasizes that Betterment's automated investment technology enables people to invest smarter without having to worry about the complexities of investing.

The commercial starts with a family happily enjoying outdoor activities on a sunny day, which abruptly cuts to a dad sitting in his office, looking worried about the state of his investments and financial future. The scene then shifts to the dad, who is now happily enjoying all the joys of life with his family, thanks to the benefits of Betterment.

The ad goes on to explain how Betterment has revolutionized investing by leveraging technology to simplify the process. They have created a user-friendly platform that has simplified investing for people who don't have the financial knowledge or time to manage their personal finances. The promise of the ad is that investors can now make better financial decisions because of Betterment's expertise, which has received several accolades from reputable sources like Forbes, CNBC, and Business Insider.

Overall, Betterment's TV spot effectively communicates the benefits of the platform, including its affordability, user-friendliness, and superior investment returns. The ad is a persuasive pitch that aims to convince people to switch to Betterment to simplify their personal finance while achieving better investment outcomes.

Betterment TV commercial - Smarter Investing produced for Betterment was first shown on television on August 2, 2016.