Our mission is to encourage kids of all ages to engage with as many forms of play as we possibly can because we believe that play has the power to change lives and build magical memories that will last a lifetime.

2021 The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.

June 1957, Washington, D.C., United StatesToys“R”Us / Founded

Toys R Us was a victim of its own success. It became so big and dominant in the toy market that it failed to adapt when new competitors, like Amazon, entered the scene. Toys R Us didn't innovate to keep up with changing consumer trends – they just relied on their tried and tested formula.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

“We realised the nostalgic affinity we had with the brand started with the backwards R. To us, the childlike “R” personifies the whole idea of play; so we reclaimed it”. The “R” became the shining beacon, the torch at the front of the rebranding.

Beloved toy retailer Toys “R” Us is ramping up its return to physical stores. WHP Global, the parent company of Toys “R” Us, announced plans to open up to 24 flagship stores and stores at airports and on cruise ships by the beginning of 2024.

The Toys “R” Us comeback began in 2021 after WHP Global purchased the company and opened a new 20,000-square-foot store in New Jersey and 452 shops inside Macy's stores in 2022.

By the late 1950s, U.S. toy sales had surpassed 1 billion dollars. So, when Lazarus opened Toys R Us, the toy emporium was a hit. It was one of a kind. Because virtually all toy stores at the time were small-scale, mom-and-pop operations, with many fewer toys available, Toys R Us had no comparable competitors.

Vornado Realty TrustTru Kids Toys“R”Us/Parent organizations

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

What are the 3 parts of a mission statement?

• Purpose: An explanation of the organization's reason for existing.
• Vision: A description of what the organization wants to achieve in the future.
• Values: A list of the core values that guide the organization's behavior and decisions.