Song from commercial Jose Cuervo Especial Silver TV Spot, 'Last Days' Song by Elvis Presley

"It's Now or Never" is a popular song recorded by Elvis Presley and released as a single in 1960 ). The song was written by Aaron Schroeder and Wally Gold, with lyrics based on the Italian song "O Sole Mio" by Eduardo Di Capua. It became one of Presley's most successful and iconic songs.

Musical Style and Influence: "It's Now or Never" is often categorized as a pop ballad and showcases Presley's versatile vocal abilities. The song combines elements of rock and roll with traditional Neapolitan music, creating a unique blend that appealed to a wide audience. Its romantic and passionate lyrics, along with Presley's heartfelt delivery, contributed to the song's enduring popularity.

The influence of "O Sole Mio" is evident in the melody and structure of "It's Now or Never." Presley's adaptation of the Italian song introduced it to a global audience and helped popularize the signature melody. The song's success also solidified Presley's transition from rock and roll to a more mature pop sound.

Commercial Success: "It's Now or Never" was an instant hit, reaching number one on the Billboard Hot 100 chart in the United States and staying there for five weeks. It also topped charts in several other countries, including the United Kingdom, Canada, and Australia. The song's success contributed to Presley's image as a romantic heartthrob and cemented his status as a global superstar.

To date, "It's Now or Never" remains one of Presley's best-selling singles, with estimated sales of over 20 million copies worldwide. Its enduring popularity has led to numerous cover versions by various artists over the years.

Legacy: "It's Now or Never" is considered one of Elvis Presley's signature songs and is often included in retrospectives of his career. Its timeless appeal and emotional resonance continue to captivate audiences to this day. The song's success also marked a pivotal moment in Presley's artistic evolution, showcasing his ability to tackle different musical styles and expand his repertoire beyond rock and roll.