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What the Heineken TV commercial - The Odyssey is about.

Heineken's TV Spot "The Odyssey" is a stunning 60-second advertisement that uses humor and great storytelling to capture the audience's attention right from the start. When the commercial begins, we see a group of women standing on a yacht, easily mistaking them for the main characters in the advert. However, the focus quickly shifts to a lone man stranded on an island, who the women are coming to rescue. The scene sets the stage for a comedic and adventurous storyline that unfolds throughout the commercial.

As the women approach the island, the stranded man's rescue becomes more challenging than anticipated, with the women facing a series of obstacles one after another. From the discovery of dangerous sharks in the water to a sudden rainstorm, everything seems to be working against the rescuers. However, with every new obstacle overcome, the women become more determined to rescue the stranded man.

The highlight for most viewers of the advertisement comes from the smooth and fluid movements of Noriel Vilela's "16 Toneladas" soundtrack. This upbeat and playful tune is a perfect match to the adventurous and comical storyline, making it an instant hit.

Overall, Heineken's TV spot "The Odyssey" is a fantastic representation of the brand's fun and adventurous spirit, which resonates well with their target market. It showcases how the brand's products can help overcome obstacles and bring people together for a good time. Despite being brief, the commercial engages viewers and leaves a lasting impression, all while reminding viewers to enjoy life, take risks, and embrace adventure, all while looking cool and confident with a Heineken in hand.

Heineken TV commercial - The Odyssey produced for Heineken was first shown on television on February 2, 2014.

Song from commercial Heineken TV Spot, 'The Odyssey' Song by Noriel Vilela

"16 Toneladas" by Noriel Vilela

"16 Toneladas" is a song originally written by Merle Travis in English, titled "Sixteen Tons," about the life of a coal miner. The song was later translated into Portuguese and first recorded by Noriel Vilela in 1971 under the title "Dezesseis Toneladas." The song became a hit in Brazil and has since become a classic in Brazilian music.

The song features a catchy samba rhythm and tells the story of a worker who is trapped in a cycle of debt and hard labor. The lyrics discuss the difficulties of working in harsh conditions and the struggle to make ends meet. It has been covered by many artists and has been featured in various films and television series.

The song has been translated into English as well, with Noriel Vilela's version titled "16 Toneladas." The lyrics of the song have been translated to convey the same message as the original, highlighting the hardships of blue-collar workers.

"16 Toneladas" is considered a classic in Brazilian music and is a testament to the enduring appeal of samba and the power of music to bring attention to important social issues.

Videos

Watch Heineken TV Commercial, 'The Odyssey'

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Advertisers

Advertisers of the Heineken TV Spot, 'The Odyssey' Song by Noriel Vilela

Heineken TV commercial - The Odyssey
Heineken

Heineken is a renowned multinational brewing company that has made its mark on the global beer industry. Founded in 1864 by Gerard Adriaan Heineken, the company has a rich history and has become one o...

Agenices

Agenices of the Heineken TV Spot, 'The Odyssey' Song by Noriel Vilela

Heineken TV commercial - The Odyssey
Dentsu Aegis

Dentsu Aegis is a multinational media and digital marketing communications company with its headquarters in London, United Kingdom. The company operates in over 145 countries worldwide, with its servi...

Heineken TV commercial - The Odyssey
G2 Worldwide

G2 Worldwide is a global marketing agency that works with some of the biggest brands in the world. The company was founded in 1991 and is headquartered in New York, with offices in over 40 countries....

Heineken TV commercial - The Odyssey
Red Urban

Red Urban is a world-renowned creative agency that is known for its cutting-edge marketing strategies and innovative approach to advertising. The company was founded in 2001 by three advertising veter...

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