The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

49 years (February 11, 1974)Isaiah Mustafa / Age

Isaiah Mustafa You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.

That's why i got a demi-me to play me in this commercial. And i got a double me to get away in and another me for emotional. Support you got this. Use old spice duos and new invisible spray.

Dolph Lundgren A de-aged Dolph Lundgren is a very sweaty action hero in a weird new Old Spice ad. Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985's Rocky IV.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.