The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

Smell like a man, man. To promote its new deodorant, aluminum-free deodorant and body wash in a subtle scent called Ultra Smooth, Old Spice launched updates to its 2010 commercials and old tagline of, “Smell like a man, man.” The 2020 version includes the commercials' original actor, Isaiah Mustafa, now teamed with a son character and the ...

Isaiah Amir Mustafa Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

Luke Hemsworth Luke Hemsworth reprises his role as Actor Thor in 'electrifying' new Old Spice commercial. Gods and Asgardians who play gods should smell good, after all.

Several factors had to come together to make this campaign so successful: the real- time aspect had users waiting at their computers for the next video; it made personal connections with fans; the campaign snowballed virally by getting the media involved; Page 2 and they were able to get consumers invested in the brand ...

Old Spice faced that very problem. In the past, the company had advertised its products to the older, 40–60-year-old market. After assessing market trends, they decided to switch their target consumer to users in the 18–34-year range. This proved much easier said than done.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.

The lawsuits in this proceeding claimed that certain aerosol antiperspirant, deodorant, body spray, dry shampoo, and dry conditioner products marketed by The Procter & Gamble Company ("P&G") prior to January 1, 2022, including but not limited to aerosol antiperspirant, deodorant, body spray, dry shampoo, and dry ...