What the Land OLakes TV commercial - Farm Bowl: Jason Brown vs. a Drone is about.

Land O'Lakes released a TV spot in 2021 called 'Farm Bowl: Jason Brown vs. a Drone,' which quickly caught the attention of viewers.

The commercial features NFL player turned farmer, Jason Brown, competing against a drone in a futuristic game of "Farm Bowl." The game essentially involves Brown picking corn cobs while the drone tries to beat him to it.

Throughout the 60-second ad, the viewer is transported to the rural countryside fields, where Brown wears his football gloves and eagerly faces the drone in a race to pick the corn cobs the fastest. In the background, a catchy tune creates a thrilling atmosphere that adds to the excitement of the game.

As the game progresses, the drone swoops in and tries to pick up corn faster than Brown, but he manages to outsmart it in the end. After a few failed attempts, Brown emerges victorious, and the drone is left hovering above the field in disappointment.

The ad aims to highlight Land O'Lakes' dedication to supporting farmer sustainability and modernization. It promotes the use of agritech tools like drones in making farming more efficient while also showcasing the farm-to-table process, which has become increasingly important in recent years.

Overall, the 'Farm Bowl: Jason Brown vs. a Drone' commercial is a creative take on agriculture and technology, while also evoking a sense of excitement that draws the viewer in from start to finish. It's a great example of how advertising can take a seemingly ordinary concept and turn it into something spectacular.

Land OLakes TV commercial - Farm Bowl: Jason Brown vs. a Drone produced for Land O'Lakes was first shown on television on January 28, 2018.