History. Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

They deployed targeted messaging: Dollar Shave Club targeted its messaging towards men who were frustrated with the high cost of traditional razor brands. The company positioned itself as a more affordable and convenient alternative, with messaging that highlighted the benefits of its subscription model.

founder Michael Dubin Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. You expect Michael Dubin to be funny. After all, he wrote, produced, and starred in one of the funniest and most viral commercials that's ever been posted on YouTube, a 2012 ad for his company, Dollar Shave Club.

Dollar Shave Club was founded by Michael Dubin and Mark Levine to solve a very basic problem: men were frustrated with the high cost and inconvenience of restocking razor blades.

UnileverDollar Shave Club / Parent organization When Unilever acquired Dollar Shave Club for $1bn, it was a move that had onlookers abuzz about the potential of the direct-to-consumer distribution model. Seven years on, the challenger razor brand continues to perform below Unilever's ”expectations”.

Dollar Shave Club's core mission is centered around revolutionizing the grooming industry by providing high-quality, affordable grooming products and personal care essentials directly to consumers.

A positioning strategy is a strategic marketing plan that helps determine where your business stands in the market and how it should be positioned to attract more customers. It is a marketing strategy focused on distinguishing a brand from its competitors.

player Raheem Sterling England and Manchester City soccer player Raheem Sterling has been confirmed as the new face of shaving products manufacturer Gillette.

Martin Scorsese The Big Shave is a 1967 six-minute body horror short film directed by Martin Scorsese. It is also known as Viet '67.

Dollar Shave Club's core mission is centered around revolutionizing the grooming industry by providing high-quality, affordable grooming products and personal care essentials directly to consumers.

As consumer demand for eco-friendly and sustainable products grew, Dollar Shave Club also introduced environmentally responsible options. It launched sustainable razor handles made from recycled materials and offered eco-friendly alternatives for customers looking to reduce their environmental footprint.