What the Remitly TV commercial - Vale la pena is about.

Remitly is a financial services company that offers international money transfers. The company recently ran a TV spot titled 'Vale la Pena' which translates to 'It's Worth It' in English. The ad features a family living in Mexico who receives money from their loved ones in the United States through Remitly's service.

The TV spot starts with the family receiving a phone call from their family member in the US, who tells them that she has sent them money through Remitly. The family is then shown going about their daily life, with the father working hard to support his family and the mother taking care of their children.

As they go about their daily life, the family members are shown reflecting on how the money they receive through Remitly has made a significant difference in their lives. They are able to buy groceries, pay their bills, and provide for their children's education.

Throughout the ad, the message that 'it's worth it' to send money through Remitly is emphasized, as the company's services have made a meaningful impact on the lives of the recipients. The spot ends with the message that Remitly is committed to making money transfers easier, more transparent, and less costly for families across the world.

Overall, the 'Vale la Pena' ad from Remitly is a heartwarming and relatable depiction of the difference that the company's services can make in the lives of families who rely on money transfers to support themselves.

Remitly TV commercial - Vale la pena produced for Remitly was first shown on television on March 25, 2019.