What the Citi App TV commercial - Kiddie Shoes is about.

The Citi App TV Spot featuring the song "Kiddie Shoes" by Etta James is a heartwarming and uplifting advertisement that showcases the convenience and ease of using the Citi mobile app. The ad follows a young girl and her father as they go about their day, from playing in the park to visiting a shoe store. Throughout their adventures, the father uses the Citi app on his phone to effortlessly handle his finances.

The use of Etta James' timeless hit "Kiddie Shoes" adds a nostalgic and emotional element to the ad, beautifully capturing the joys of childhood and the bond between a parent and child. The jazzy, upbeat tune perfectly complements the scenes of the happy family and their carefree moments.

The core message of the ad is the simplicity and convenience of the Citi mobile app. The ad shows how easy it is to use the app to manage finances, pay bills, and keep track of transactions, all while enjoying the moments that matter most in life. The ad emphasizes that no matter how busy life gets, the Citi app makes managing finances effortless, allowing you to focus on what truly matters.

Overall, the Citi App TV Spot with "Kiddie Shoes" by Etta James is a touching advertisement that effectively promotes the ease and convenience of using the Citi mobile app. With its nostalgia-inducing melody and heartwarming scenes, this ad is sure to connect with viewers and leave a lasting impression.

Citi App TV commercial - Kiddie Shoes produced for Citi (Banking) was first shown on television on March 18, 2018.