What the The First Tee TV commercial - The Little Things is about.

"The Little Things" is a heartwarming TV spot from The First Tee, a nonprofit organization that aims to instill core values and life skills in young people through the game of golf. The commercial begins with a group of children, ranging in age and backgrounds, standing on a picturesque golf course. As the camera pans across their eager faces, a soothing voiceover sets the tone for the spot.

The scene transitions to a close-up shot of a young boy named Jack. We see him gripping a golf club with determination and focus, his concentration evident. The voiceover narrates the importance of paying attention to "the little things," the moments that may seem insignificant but have a profound impact on character development.

Cutting to another child, Sarah, the camera captures her planting a small flag in the ground as she marks where her ball landed. The narrator emphasizes the responsibility and integrity that The First Tee fosters in young golfers.

The next shot introduces us to Alex, a shy yet determined young girl. She stands alone on the green, carefully lining up her putt. The voiceover praises the perseverance and problem-solving skills that children like Alex learn through The First Tee's programs.

The TV spot continues to showcase various children from diverse backgrounds, emphasizing the values cultivated by The First Tee: respect, honesty, sportsmanship, resilience, and more. With each shot, viewers are reminded of how the organization uses golf as a metaphor for life, teaching young people the importance of integrity, inclusiveness, and accountability.

As the ad draws to a close, the camera pans out to reveal all the children gathered together, their smiles gleaming with a newfound confidence and sense of camaraderie. The voiceover concludes by reminding viewers that it's the little things, the values and skills learned through programs like The First Tee, that can make a big difference in a child's life.

With its poignant storytelling and uplifting visuals, "The Little Things" TV spot by The First Tee aims to inspire viewers to support the organization in their mission to empower young people through the game of golf. It showcases the power of golf not just as a sport but as a tool for character development and life skills that can shape individuals for years to come.

The First Tee TV commercial - The Little Things produced for The First Tee was first shown on television on April 6, 2019.