What the AbbVie TV commercial - Equinox Study: Keep Going is about.

The AbbVie TV spot, 'Equinox Study: Keep Going' is a powerful depiction of how AbbVie's innovative medications can help patients continue to lead fulfilling lives even with debilitating conditions. The commercial features real patients who suffer from rheumatoid arthritis, a chronic autoimmune disorder that can cause severe pain, swelling, and stiffness.

The ad opens with a middle-aged woman named Brooke, who describes how she struggled to perform even basic daily tasks such as getting dressed, brushing her teeth, and walking her dog before starting treatment with AbbVie's medication. The commercial then features another patient, a man named John, who shares how he used to be an avid basketball player but had to stop playing due to his condition.

Brooke and John's personal experiences are supported by statistics from AbbVie's Equinox study, which demonstrate that AbbVie's medication improved mobility, reduced pain, and increased overall quality of life for many patients. The Equinox study is a large-scale clinical trial that evaluated the effectiveness of AbbVie's medication for rheumatoid arthritis.

The commercial concludes with a powerful message of hope, urging patients to keep going and not let their condition hold them back. The AbbVie TV spot, 'Equinox Study: Keep Going' highlights AbbVie's commitment to improving patients' lives, empowering them to continue achieving their goals despite the challenges of living with a chronic condition.

AbbVie TV commercial - Equinox Study: Keep Going produced for AbbVie was first shown on television on March 11, 2018.