What the Brookdale Senior Living TV commercial - Mother Growing Older is about.

Title: "Mother Growing Older: A Touching Brookdale Senior Living TV Spot"

Introduction:In the heartwarming Brookdale Senior Living TV spot titled "Mother Growing Older," we are transported into the intimate world of a loving family. Through thoughtful storytelling, this emotional advertisement captures the realities and challenges of the aging process while emphasizing the support and care offered by Brookdale Senior Living facilities.

Scene 1: The Family KitchenThe TV spot opens in a warm and inviting kitchen, where the viewer is introduced to a multi-generational family. The camera pans over family pictures on the fridge, showcasing a lifetime of memories. We see an older woman, affectionately referred to as "Mom" by her children and grandchildren. She's savoring a cup of tea, her hands gently trembling.

Voiceover (V.O.):"As time goes by, we notice the changes in our loved ones. We treasure the memories and celebrate the milestones, but sometimes we need help..."

Scene 2: Daily Life ChallengesCut to a series of emotion-filled moments that highlight the difficulties that come with aging. Mom struggles to open a jar, and her adult daughter swoops in to help, reminding us of the role reversal that often occurs as parents grow older. We witness other everyday obstacles, such as walking assistance and forgetfulness, each drawing on the viewer's empathy for the challenges faced by both the aging individual and their dedicated family.

Voiceover (V.O.):"For the little things they can no longer do, there's Brookdale Senior Living."

Scene 3: Brookdale Senior Living FacilityAs the scene transitions, we're introduced to a beautiful Brookdale Senior Living facility. Lush gardens, friendly staff members, and vibrant communal spaces convey a sense of serene vitality, highlighting the supportive environment that Brookdale offers to its residents.

Voiceover (V.O.):"At Brookdale, we provide the care and support your loved ones deserve."

Scene 4: Welcoming Community and ActivitiesA montage of smiling faces shows residents engaging in various activities. We see vibrant group discussions, fitness classes, art workshops, and even intergenerational events where residents interact with children. The emphasis is placed on promoting a fulfilling and active lifestyle within a caring community.

Voiceover (V.O.):"Our residents thrive in a vibrant, welcoming community where they can continue to enjoy life to the fullest."

Scene 5: Family ConnectionThe TV spot concludes with a heartfelt scene back in the family kitchen. Mom is shown beaming with joy as her children and grandchildren surround her, having a celebratory dinner at her new Brookdale Senior Living facility. The atmosphere is filled with love and gratitude, as the family has found peace in knowing that their mother is happy and well taken care of.

Voiceover (V.O.):"Because your loved ones deserve the very best. Brookdale Senior Living: enriching lives, enhancing dignity."

Closing:The touching Brookdale Senior Living TV spot, "Mother Growing Older," adeptly captures the emotional realities of the aging journey while showcasing the care and support provided by their facilities. With its heartfelt storytelling, the ad resonates with viewers who understand the importance of finding a nurturing and vibrant environment for their beloved family members. Brookdale Senior Living stands as a testament to the commitment of providing a high-quality lifestyle for seniors that fosters joy, connection, and dignity.

Brookdale Senior Living TV commercial - Mother Growing Older produced for Brookdale Senior Living was first shown on television on April 28, 2013.