Keep It Oscar first launched in April marking the brand's first master campaign in decades as both an attitude and an invitation to look on the lighter side of life - a new creative rallying cry and state of mind built to unite the entire portfolio of products.

4. My Bologna has a first name... The "little fisherman" from the Oscar Mayer bologna commercial, who proudly recited the first name of his bologna, isn't so little anymore. Andy Lambros was a child actor, but now works as a graphic designer and web designer in southern California.

Andy Lambros is best known for singing the "My Bologna has a first name, it's O-S-C-A-R..." song in the iconic 1974 Oscar Mayer Bologna commercial.

Andy Lambros filmed the Oscar Mayer bologna commercial, “The Little Fisherman,” that made him a commercial icon. Andy said: “It only took me an hour to learn the song because my two (older) sisters helped me.” This Oscar Mayer commercial first aired in 1974 and aired continually for at least a decade after that.

Though the origins are not known, the most popular belief is that on seeing the trophy for the first time, Academy librarian Margaret Herrick, who later became its executive director, remarked that it resembled her Uncle Oscar, and the name resonated.

OSCAR STATUETTE FACTS A stylized figure of a knight holding a crusader's sword standing on a reel of film with five spokes signifying the five original branches of the Academy (actors, directors, producers, technicians and writers). No model was used during the design process.

The "little fisherman" from the Oscar Mayer bologna commercial, who proudly recited the first name of his bologna, isn't so little anymore. Andy Lambros was a child actor, but now works as a graphic designer and web designer in southern California.

BEEF, WATER, CORN SYRUP, CONTAINS LESS THAN 2% OF SALT, POTASSIUM LACTATE, GROUND MUSTARD SEED, DEXTROSE, SODIUM LACTATE, SODIUM PHOSPHATES, AUTOLYZED YEAST, SODIUM NITRITE, SODIUM DIACETATE, SODIUM ASCORBATE, DRIED GARLIC, EXTRACTIVES OF PAPRIKA , FLAVOR, CELERY SEED EXTRACT.

Andy Lambros is best known for singing the "My Bologna has a first name, it's O-S-C-A-R..." song in the iconic 1974 Oscar Mayer Bologna commercial.

The "little fisherman" from the Oscar Mayer bologna commercial, who proudly recited the first name of his bologna, isn't so little anymore. Andy Lambros was a child actor, but now works as a graphic designer and web designer in southern California.

OSCAR STATUETTE FACTS A stylized figure of a knight holding a crusader's sword standing on a reel of film with five spokes signifying the five original branches of the Academy (actors, directors, producers, technicians and writers).

A final theory attributes the nickname to Academy librarian Margaret Herrick who reportedly made an off-hand comment that the statuette reminded her of her uncle Oscar. The name eventually stuck, especially when she later became the Executive Director of the Academy.