What the Ritani TV commercial - You Design It is about.

Ritani TV Spot, 'You Design It' is a commercial that showcases the unique and customizable aspect of Ritani's jewelry designs. The commercial begins by highlighting the traditional process of buying an engagement ring - visiting a jewelry store, selecting a pre-designed ring, and settling for what's available. However, Ritani offers a different approach - a fully customizable experience that empowers the customer to design their own engagement ring.

The TV spot showcases a young couple in love, browsing through Ritani's website, designing their engagement ring together. The process is seamless and user-friendly, allowing the couple to select their preferred diamond, setting, and band, ultimately creating a one-of-a-kind ring that's uniquely tailored to their preferences.

The commercial is set to an upbeat and uplifting soundtrack, creating a warm and inviting atmosphere, which invokes positive and memorable emotions in the viewer. The young couple is depicted as happy and elated, ecstatic about the experience of creating their own engagement ring.

Overall, Ritani TV Spot, 'You Design It' is a fun and engaging commercial, showcasing the brand's commitment to personalized jewelry design, which sets them apart from traditional jewelers. The commercial highlights the brand's unique selling point, which is the ability to customize every aspect of a customer's engagement ring while creating a memorable experience that's tailored to their individual preferences.

Ritani TV commercial - You Design It produced for Ritani was first shown on television on January 16, 2017.