What kind of company is Ritani?

## Ritani: An Overview

Ritani is an online jewelry retailer offering engagement rings, diamonds, and other jewelry. Founded in 1999, Ritani has its headquarters in Seattle, Washington, and also has offices in New York. The company prides itself on offering high-quality products to its customers, along with excellent customer service and competitive prices.

## Ritani's Products and Services

Ritani specializes in diamond engagement rings, offering a wide range of options to choose from, including different styles, metals, and diamond shapes. The company also offers other diamond jewelry, such as earrings, necklaces, and bracelets. Customers can customize their engagement rings online or in-person using the company's "Virtual Gemologist" service, which allows for digital consultations with a certified gemologist.

In addition to its online services, Ritani has partnered with local jewelers in over 250 locations throughout the United States, allowing customers to view and try on Ritani's jewelry in person before making a purchase. The company also offers a premium jewelry insurance service, which covers loss, theft, damage, and more.

## Ritani's Company Philosophy

Ritani's philosophy is centered around offering high-quality jewelry at competitive prices, while also providing exceptional customer service. The company believes in being transparent and honest with its customers, never paying third parties to write reviews or recommend its products.

Ritani also believes in giving back to the community. The company is a member of the De Beers Group's "Diamonds With A Story" initiative, which supports ethical and sustainable diamond sourcing. Additionally, Ritani supports the Diamond Empowerment Fund, which provides education and development opportunities in diamond-producing African nations.

## Conclusion

Overall, Ritani is a well-established online jewelry retailer that offers a wide variety of diamond engagement rings and other jewelry. The company's commitment to high-quality products, exceptional customer service, and ethical business practices make it a trusted choice for those in the market for fine jewelry.