What the Big 12 Conference TV commercial - What We Play For is about.

The Big 12 Conference TV Spot, 'What We Play For' is a captivating advertisement that highlights the passion and dedication that student-athletes have for their sport and their team. The ad showcases the conference's top athletes, including football, volleyball, and basketball players, as they work tirelessly to achieve their goals and compete at the highest level.

The message of the ad is clear - student-athletes play not just for themselves, but for their teammates, fans, and community. The spot depicts student-athletes juggling schoolwork, practice, and games with grace, revealing the challenges and unwavering determination that comes with being a part of the Big 12 Conference.

The visuals of the advertisement are visually stunning, taking viewers behind the scenes to see student-athletes in action, both on and off the field. The music that accompanies the spot is equally powerful, adding to the intensity and emotional depth of the piece.

This TV spot is more than just a commercial for a sports conference; it's a celebration of the power of sport in bringing people together, forming a community, and building character and resilience. By showcasing the passion, dedication, and commitment of its student-athletes, the Big 12 Conference has created a piece of content that resonates with sports fans everywhere.

Big 12 Conference TV commercial - What We Play For produced for Big 12 Conference was first shown on television on January 19, 2018.