What the Big 12 Conference TV commercial - Get Vaccinated is about.

TV Spot: "Get Vaccinated"

: In the heart of Big 12 country, where rivalries ignite and dreams become reality...

: A new opponent has emerged. A foe that requires unity, resilience, and a united front.

: COVID-19 has changed the game, but here at the Big 12 Conference, we believe in the power of teamwork, both on and off the field.

: We know that our strength lies not only in our athletic prowess but also in our willingness to protect ourselves, our loved ones, and our communities.

: That's why we're encouraging every Big 12 fan to step up and take the shot that can change the game.

: So, let's unite as one team, one community, and one conference.

: Together, we can build a defense, tackle this challenge, and get back to what we love — the roar of the crowd, the thrill of victory, and the magic of Big 12 sports.

: Big 12 Conference: leading by example, making championships count on and off the field.

[Fade out.]

[Disclaimer: The TV spot contains representations of real-life events but is a fictional depiction for promotional purposes only.]

Note: This TV spot aims to encourage Big 12 Conference fans to get vaccinated against COVID-19. It highlights the unity and responsibility of the Big 12 community in protecting themselves and others. The spot emphasizes the importance of teamwork, not just in sports but in tackling the challenges posed by the pandemic. By showcasing players, coaches, and fans as role models, the Big 12 Conference aims to inspire and remind everyone of the significance of vaccination in returning to the joy of live games and the electrifying atmosphere of college sports.

Big 12 Conference TV commercial - Get Vaccinated produced for Big 12 Conference was first shown on television on November 18, 2021.