What the MVMT TV commercial - Dreamed in California is about.

The MVMT TV spot, 'Dreamed in California', is a captivating commercial that showcases the beauty and glamour of California through the lens of the popular watch brand, MVMT. The ad starts with scenic shots of California's coastline and palm trees, evoking a sense of freedom, creativity, and the laid-back California lifestyle.

As the camera pans across different locations, the focus shifts to MVMT watches worn by young, stylish models who embody the brand's ethos. The ad features a wide range of watches, from the classic black-gold MVMT timepiece to the trendy and colorful 'Crisp Legacy' model.

Throughout the commercial, the tagline "Dreamed in California" is repeated, emphasizing the role of California's unique culture in inspiring the MVMT brand. The voice-over describes California as a place where anything is possible, where creativity thrives, and where people dream big. The ad ends with the message that anyone can join the MVMT by purchasing one of their watches and living the dream.

Overall, the MVMT TV spot, 'Dreamed in California', is an inspiring, aspirational commercial that effectively aligns the brand's values with the glamor and promise of California. Through stunning visuals, captivating music, and a powerful narrative, the ad successfully communicates why MVMT is more than just a watch - it's a symbol of the California dream.

MVMT TV commercial - Dreamed in California produced for MVMT was first shown on television on May 1, 2023.