Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

actor Will Arnett By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

Richmond, Virginia The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...

In this next section, we'll take a closer look at 10 popular slogans from some of the biggest brands.

• Bounty "The quicker picker upper"
• Old Spice "The original.
• AllState "You're in good hands"
• Subway "Eat fresh"
• Dollar Shave Club "Shave time.
• Airbnb "Belong anywhere"
• Dunkin' "America runs on Dunkin'"

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

It depends. If it's a non-Union commercial, the actor was probably paid on a buyout, meaning they got a lump sum and do not receive per-use residuals. If it's union, different kinds of usage are paid differently. National broadcast network usage is paid per-use (so we get paid every time it airs.)

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

63 of the catchiest company slogans ever

Beechams Pills: Worth a guinea a Box Beecham's Pills' "Beechams Pills: Worth a guinea a Box" from August 1859, is considered to be the world's first advertising slogan.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.