A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Network TV Advertising A “network” buy is when brands purchase air time directly through a national cable channel such as ESPN or Food Network.

Download the Pac-12 Now app for iOS or Android, or visit Pac-12.com/live today to access all Pac-12 Networks content. If your television provider supports TV Everywhere capabilities, you can login through the Pac-12 Now app or on Pac-12.com to access all seven networks anywhere and anytime you want.

Anywhere across the United States there are multiple options for fans to access Pac-12 Networks, including a host of leading providers with Comcast Xfinity, Charter Spectrum, Cox, Dish Network and others as well as over-the-top options with Sling TV and fuboTV.

The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.

Create a Storyline or Jingle Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

A national airing is exactly what it says (i.e. the entire country watching the network will see the ad) and it is typically sold by the cable network or broadcaster directly. In contrast, a local airing is a spot sold by a network affiliate or a multichannel video programming distributor (MVPD) such as Comcast.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.

Watch Pac-12 online. YouTube TV (Free Trial)

DirecTV Stream, YouTube TV and Hulu + Live are also good options for streaming sports overall, but none of those platforms make our list due to the fact that they do not carry Pac-12 Network.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

Stick to these rules of thumb: 15 Second Spot – 30 to 40 words. 30 Second Spot – 75 to 85 words.