Fitbit's TV spot, 'All the Fits', is a 30-second commercial that showcases the various Fitbit devices and their versatility in helping people stay active and healthy. The ad opens with a bird's eye view of different people engaging in various physical activities, including running, biking, swimming, dancing, and even practicing yoga. As the camera pans down, we see that all of these people are wearing different Fitbit gadgets on their wrists, including the Fitbit Versa, the Ace 2, the Charge 3, and the Inspire HR.
The ad then cuts to shots of each Fitbit device, highlighting their unique features and benefits. For example, we see a woman wearing the Fitbit Versa while doing yoga, and the device tracking her heart rate and calories burned. Another shot shows a father and son running together, each with their own Fitbit Ace 2 trackers, competing to see who can run the most steps. Other shots show the Fitbit Charge 3 being used for swimming and the Inspire HR being worn during a dance workout.
Throughout the commercial, the energetic soundtrack 'Let's Get It Started' by The Black Eyed Peas plays in the background, adding to the fast-paced and dynamic vibe of the clip. The tagline 'All the Fits' appears on the screen towards the end, reinforcing the idea that Fitbit is for everyone, regardless of their fitness level or preferred workout style.
Overall, 'All the Fits' is an uplifting and fun TV spot that showcases Fitbit's range of devices and how they can help people achieve their fitness goals in a personalized and engaging way.
Fitbit TV commercial - All the Fits produced for Fitbit was first shown on television on September 20, 2015.
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