What the Nike+ Fuelband SE TV commercial - Press the Button is about.

Nike+ Fuelband SE TV Spot, 'Press the Button'

: "In a world where champions are made, where athletes push the limits of human potential, one device stands above the rest. Introducing the Nike+ Fuelband SE."

: "It's not just a fitness tracker. It's a symbol of ambition, of relentless pursuit. It's the fuel that propels you forward, pushing you to break boundaries and achieve greatness."

: "With a single press of a button, you unleash your true potential. The Fuelband SE tracks every step, every jump, every calorie burned. It turns your sweat into triumph, your effort into victory."

: "When you wear the Nike+ Fuelband SE, you join a community of champions. Together, we push the boundaries of what's possible. Together, we break through barriers and inspire the world."

: "So, the question is, are you ready to unleash your inner champion? Are you ready to press the button?"

: "Nike+ Fuelband SE: Press the button. Let your greatness ignite."

[The screen fades to black as the powerful and motivating soundtrack fades out, leaving the viewers inspired and ready to take on any challenge.]

As the TV spot comes to an end, viewers are left with a sense of empowerment and a desire to strive for greatness. The Nike+ Fuelband SE is portrayed as more than just a fitness tracker, but as a symbol of determination, ambition, and the unwavering pursuit of excellence. It encapsulates the spirit of Nike's "Just Do It" slogan, encouraging individuals to unleash their inner champion and surpass their limitations. With the simple press of a button, the Fuelband SE becomes a catalyst for transformation, turning sweat into triumph and effort into victory. Join the community of champions, and let your greatness ignite.

Nike+ Fuelband SE TV commercial - Press the Button produced for Nike+ was first shown on television on February 17, 2014.