As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of energy burned.

The Fuel Band was a failed product after less than three years. Retrospectives in the trade press have attributed the failure to competition, the challenge of focusing on new areas like software, and the lack of clear understanding of consumer motivations to embrace wearable tech.

Nike's Anti-Theft Card Nike uses RFID to embed the anti-theft security feature of RFID technology in their sneakers. The anti-theft security mechanism plays a paramount role to maintain the integrity and authenticity of footwears and to identify counterfeiters.

Outraged citizens took to social media on Tuesday to protest the American sports apparel company after it released a new ad campaign starring Colin Kaepernick, the NFL free agent who began kneeling during the National Anthem when he played for the San Francisco 49ers as a peaceful protest against police brutality on ...

One of the biggest challenges between brands like Nike and achieving sustainability is the amount of waste they produce. Currently, 92 million tonnes of textile waste end up in landfills every year, so how does Nike plan to reduce this number?

What Is Radio Frequency Identification (RFID)? Radio Frequency Identification (RFID) is a technology that uses radio waves to passively identify a tagged object. It is used in several commercial and industrial applications, from tracking items along a supply chain to keeping track of items checked out of a library.

Tracking assets and managing inventory RFID systems offers a fast and reliable way to track them without having to count each individual item. With RFID applications you can immediately see how many items you have of any one type and their location or what stage they are at in the process.

Olympic legend Sharron Davies is leading calls to boycott Nike over its campaign with trans influencer Dylan Mulvaney - which she ripped as “literally a kick in the teeth” to women.

Outraged citizens took to social media on Tuesday to protest the American sports apparel company after it released a new ad campaign starring Colin Kaepernick, the NFL free agent who began kneeling during the National Anthem when he played for the San Francisco 49ers as a peaceful protest against police brutality on ...

Nike will power owned-and-operated facilities with 100% renewable energy by 2025. Nike will reduce carbon emissions across its global supply chain by 30% by 2023, in line with the 2015 Paris Agreement. Nike diverts 99% of all footwear manufacturing waste from landfills.

The company hopes by creating a more accurate fit, it can reduce shipping and returns volume. Ultimately, Nike wants to totally personalize its products, so every customer can obtain shoes tailor-made for their feet, rather than purchasing generic products by model number and gender.

Here are some of the benefits RFID can bring to the supply chain.

• Improves product tracking through WMS integration.
• Improves product handling efficiency.
• Increases inventory counting speed.
• Helps fix incorrect inventory counts.
• Helps improve product availability.
• Helps automate product receipt, storage and distribution.