Find out all about your favorite commercial!

What the State Farm TV commercial - New Calls: Better Than the Best is about.

State Farm is a well-known insurance company that frequently releases TV commercials to promote its products and services. One of their recent TV spots features a comedian and sports announcer, Gus Johnson, who interacts with his 'new call assistant' - the State Farm mobile app.

As soon as Gus starts his commentary on a basketball game, he receives a notification on his phone stating that there is a new call waiting for him. Curiosity piqued, he takes the call, only to realize that it's his State Farm agent calling with important information. The agent explains how they are always improving their services and how the State Farm mobile app is now better than ever before, making things easier for their customers.

As Gus hangs up, he exclaims that the app is better than the best. He then proceeds to add quirky commentary on the state of the basketball game, and the commercial ends with the message 'Here to help life go right ®️' - State Farm's famous tagline.

The TV spot is one of State Farm's many attempts to showcase their superior services and dedication to customer satisfaction. It aims to highlight the importance of having a trusted insurance provider who is always looking for ways to improve their offerings. The use of popular personality Gus Johnson, known for his humor and enthusiasm, also helps to make the ad engaging and memorable. Overall, the commercial successfully communicates the message that State Farm is a dependable partner that puts its customers first and is committed to making life easier for them.

State Farm TV commercial - New Calls: Better Than the Best produced for State Farm was first shown on television on January 17, 2019.

Frequently Asked Questions about state farm tv spot, 'new calls: better than the best' featuring gus johnson

Gus Johnson (sportscaster)

Gus Johnson
Johnson in 2021
BornAugustus Cornelius Johnson Jr. 1967 or 1968 (age 55–56) Detroit, Michigan, U.S.
Alma materHoward University
OccupationSports commentator

Sign up to track 339 nationally aired TV ad campaigns for State Farm, a Super Bowl advertiser. In the past 30 days, State Farm has had 16,654 airings and earned a hot airing rank of #16 with an impressive spend ranking of #5 as compared to all other advertisers.

Jenny Taft Jenny Taft got her broadcasting career started in Minneapolis in 2011. Jenny Taft got her broadcasting career started in Minneapolis in 2011.

Who Are the Actors in the State Farm Commercial

  • Jake Stone – “Jake from State Farm”
  • Kevin Mimms – The New Jake.
  • Oscar Nunez – “Agent Cole Perez”
  • Melanie Paxson – “The State Farm Wife”
  • Dennis Haysbert – The Voiceover.
  • Patrick Mahomes – NFL Star.
  • Aaron Rodgers – NFL Star.

Any college basketball game featuring two teams regardless of quality, size, history, or any other qualitative metric shall result in a close game when broadcast by the King of March: Gus Johnson. It's a law unlike any other. Gus Johnson has become synonymous with college basketball's biggest moments.

56 years (August 10, 1967)Gus Johnson / Age

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

The 10 biggest brand advertisers on TV in 2021

  • Kohl's, 32.1 billion.
  • Tide (Procter & Gamble), 32.4 billion.
  • Downy (Procter & Gamble), 32.6 billion.
  • McDonald's, 33.3 billion.
  • Allstate, 37.3 billion.
  • T-Mobile, 41.3 billion.
  • Progressive, 59.4 billion.

Audiences may know State Farm's khaki-wearing representative as “Jake from State Farm,” but in real life, his name is Kevin Miles. Miles, whose birth name is Kevin Mimm, began starring in the insurance company's commercials in 2020, replacing Jake Stone who played the character in the now-infamous ad from 2011.

Arike Ogunbowale ' Yes, it's Arike Ogunbowale. Arike Ogunbowale leans back in a chair and kicks a pair of Nike Air Force 1s covered in Swarovski crystals onto a desk with Dallas Mavericks owner Mark Cuban standing in front of her. She sports sunglasses and two chains with gleaming diamond pendants - one encrusted with her No. 24.

The tall guy in the "What If Not Tall?" State Farm commercial is Boban Marjanovic. Marjanovic is an NBA center who has made a secondary career out of appearing in commercials.

They later moved from the Midwest to Los Angeles and created a new show, The Gus & Eddy Podcast. Johnson stepped away from the podcast in October 2021.

Videos

Watch State Farm TV Commercial, 'New Calls: Better Than the Best'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in State Farm TV Spot, 'New Calls: Better Than the Best' Featuring Gus Johnson

Gus Johnson photo
Advertisers

Advertisers of the State Farm TV Spot, 'New Calls: Better Than the Best' Featuring Gus Johnson

State Farm TV commercial - New Calls: Better Than the Best
State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

Agenices

Agenices of the State Farm TV Spot, 'New Calls: Better Than the Best' Featuring Gus Johnson

State Farm TV commercial - New Calls: Better Than the Best
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

State Farm TV commercial - New Calls: Better Than the Best
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

State Farm TV commercial - New Calls: Better Than the Best
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

State Farm TV commercial - New Calls: Better Than the Best
The Marketing Arm

The Marketing Arm is a globally acclaimed marketing and advertising agency that specializes in providing innovative and engaging marketing solutions to businesses worldwide. Headquartered in Dallas, T...

Products

Products Advertised

State Farm Auto Insurance
State Farm Bundling
State Farm Home Insurance
TV commercials

Similar commercials

The General TV Spot, 'Two Kinds of People'
Ooma TV Spot, 'The Walk'
739 May 9, 2016
Big East Conference TV Spot, 'Georgetown Tickets'
Kumho Tires Road Venture AT52 TV Spot, 'Big Truck Tires'
Ooma Home Security System TV Spot, '24/7 Protection for Your Home'
Ooma TV Spot, 'Call Your Mom'
Ooma Smart Phone TV Spot, 'Mother's 37-Hour Labor'
Kumho Tires TV Spot, 'NBA: That'
Kumho Tires TV Spot, 'Manifesto'
767 February 18, 2018
Colonial Penn TV Commercial For Life Insurance
Kumho Tires TV Spot, 'See Anything' Featuring D'Angelo Russell
Kumho Tires TV Spot, 'NBA: Every Second' Featuring John Wall