What the A.R.E. Accessories Truck Caps TV commercial - Preparation Feat. Justin Lucas is about.

A.R.E. Accessories, a leading manufacturer of truck caps, has recently released a TV spot entitled "Preparation" featuring professional bass angler Justin Lucas. The ad highlights the durability and versatility of A.R.E. Accessories' truck caps and the preparation that goes into successful bass fishing.

The fifteen-second ad begins with Lucas packing his fishing gear into the back of his truck, which is bedecked with an A.R.E. Accessories truck cap. As he loads his gear, we hear a voiceover stating, "Preparation is the key to success. That's why Justin Lucas relies on A.R.E. truck caps."

The camera then shows the truck driving down a dirt road before cutting to Lucas in the midst of a fishing competition on a lake. As he cast his line, the voiceover continues, "Rain or shine, on any terrain. A.R.E. truck caps protect your gear and provide the versatility you need to succeed."

The ad ends with the A.R.E. Accessories logo appearing on the screen, followed by the tagline, "Cap It with Confidence."

Overall, the "Preparation" ad effectively showcases the key features of A.R.E. Accessories truck caps. By featuring a professional athlete like Lucas, the ad also lends credibility to the product by showing how it is used in a real-world application. It's a solid, no-nonsense offering that should resonate with outdoors enthusiasts, truck owners and fishermen alike.

A.R.E. Accessories Truck Caps TV commercial - Preparation Feat. Justin Lucas produced for A.R.E. Accessories, LLC was first shown on television on August 16, 2015.