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What the IKEA MALM TV commercial - Creating Safer Homes Together is about.

The IKEA MALM TV spot, 'Creating Safer Homes Together' is a powerful advertisement that addresses the important issue of child safety in the home. The ad features a young child playing in a bedroom with the MALM dresser in the background. Suddenly, the dresser topples over, and the child is trapped underneath it.

The distressing scene serves to highlight the importance of securing furniture to prevent accidents such as this from happening. IKEA then shows the viewer how to safely secure the MALM dresser to the wall, ensuring that it becomes a valuable addition to the home that doesn't pose any danger to children.

What makes this commercial particularly effective is the way it highlights an issue that is often overlooked by parents when designing their home. The message is clear; IKEA, along with parents, can work together to create safer homes for kids.

Overall, the IKEA MALM TV spot, 'Creating Safer Homes Together' is a poignant and hard-hitting reminder of the importance of child safety in the home. By providing a simple and easy-to-follow solution to a serious issue, it serves as a powerful reminder to all parents that taking steps to create safer homes for kids can be simple, effective, and essential.

IKEA MALM TV commercial - Creating Safer Homes Together produced for IKEA was first shown on television on July 10, 2016.

Frequently Asked Questions about ikea malm tv spot, 'creating safer homes together'

The dressers have been blamed in the deaths of three children since 2014. Now, facing pressure from consumer safety advocates, Ikea has issued a massive recall on 29 million dressers and discontinued the sale of all but its smallest nightstand version of the Malm line.

IKEA urges customers to inspect their IKEA chests of drawers and dressers to ensure that they are securely anchored to the wall using the wall attachment hardware kit provided in the packaging. If you would like to request a kit to anchor your IKEA chest or dresser to the wall, order a wall-anchoring kit for free here.

The connecting strap or cable is typically affixed to each bracket, then tightened in place. The point of an anchoring kit is to prevent furniture tip over accidents. IKEA also recommends screwing one part of the bracket directly to the wall and the other end onto the furniture with their provided wall anchor kits.

Furniture must be securely attached to the wall. If your wall material is not listed or if you have any questions, consult with a local hardware retailer.

The Malm collection is one of IKEA's most popular collections. What makes it so popular is its clean and streamlined design, which seems to go with just about anything. Its easily transformable design can be utilized in various ways. Here are some of our favorites!

IKEA's Malm collection is known for its clean, streamlined, and modern design, making it one of its most popular products. It's a practical and sturdy dresser, with a design that is easy to alter. Lately, the Malm dresser has been gaining a lot of attention in the media as being highly transformative.

It's sturdy enough to hold up your TV, and you can use the drawers to store remotes, consoles, and video games.

Use waterproof, polyurethane glue between particle board pieces to make IKEA furniture extra sturdy. Be careful not to over apply it because you don't want the glue to squeeze out and become visible along the seams. Use a level to make sure your furniture is even.

So it'll pull those. Together there's a head of the screw on one side. And it's just like kind of a nail head on the other side. And they'll hold both pieces. Together nice and tightly.

While virtually all dressers can tip, Ikea's have proven to be particularly dangerous, causing five deaths since 2014.

A: Assembly services are available for in-store and online purchases. Our products are designed to be assembled by you. That way, you'll save the most money. However, we've teamed up with Taskrabbit to provide even more options to assemble your IKEA furniture.

Looking for instructions? Find them on the product page!

  1. Scroll down the product information page and click product details. A pop-up will open with a link to Assembly & other documents. ( see image below)
  2. Click Assembly & other documents to open tab. The product assembly instructions will be listed. ( see image below)

Videos

Watch IKEA MALM TV Commercial, 'Creating Safer Homes Together'

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Actors

Actors who starred in IKEA MALM TV Spot, 'Creating Safer Homes Together'

Lars Petersson photo
Advertisers

Advertisers of the IKEA MALM TV Spot, 'Creating Safer Homes Together'

IKEA MALM TV commercial - Creating Safer Homes Together
IKEA

Title: IKEA: Revolutionizing Home Furnishing Introduction:IKEA is a global furniture and home goods company known for its unique approach to design, affordability, and sustainable practices. With its...

Agenices

Agenices of the IKEA MALM TV Spot, 'Creating Safer Homes Together'

IKEA MALM TV commercial - Creating Safer Homes Together
McCann Worldgroup

McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...

IKEA MALM TV commercial - Creating Safer Homes Together
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

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